The effect of musical fit on consumers’ memory
This study investigated the impact of musical ‘fit’ on memory for items. Participants were asked to recall 20 items they had seen while listening to either rock music or classical music. Some of the 20 items were associated with either the rebellious stereotype of rock music or the affluent stereot...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
SAGE Publications
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17095/ http://psasir.upm.edu.my/id/eprint/17095/1/The%20effect%20of%20musical%20fit%20on%20consumers.pdf |
| _version_ | 1848843146076618752 |
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| author | Joanne, P.S. Yeoh Adrian, C. North |
| author_facet | Joanne, P.S. Yeoh Adrian, C. North |
| author_sort | Joanne, P.S. Yeoh |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study investigated the impact of musical ‘fit’ on memory for items. Participants were asked to recall 20 items they had seen while listening to either
rock music or classical music. Some of the 20 items were associated with either the rebellious stereotype of rock music or the affluent stereotype of classical music.
More ‘rock items’ than ‘classical items’ were recalled when rock music was played, although a similar number of ‘classical items’ and ‘rock items’ were recalled when classical music was played. When rock music was played, participants recalled ‘rock items’ earlier than ‘classical items’ and the reverse was found when classical music was played. This suggests that musical ‘fit’ operates by raising the salience of items. |
| first_indexed | 2025-11-15T08:10:23Z |
| format | Article |
| id | upm-17095 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T08:10:23Z |
| publishDate | 2010 |
| publisher | SAGE Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-170952015-10-08T07:06:24Z http://psasir.upm.edu.my/id/eprint/17095/ The effect of musical fit on consumers’ memory Joanne, P.S. Yeoh Adrian, C. North This study investigated the impact of musical ‘fit’ on memory for items. Participants were asked to recall 20 items they had seen while listening to either rock music or classical music. Some of the 20 items were associated with either the rebellious stereotype of rock music or the affluent stereotype of classical music. More ‘rock items’ than ‘classical items’ were recalled when rock music was played, although a similar number of ‘classical items’ and ‘rock items’ were recalled when classical music was played. When rock music was played, participants recalled ‘rock items’ earlier than ‘classical items’ and the reverse was found when classical music was played. This suggests that musical ‘fit’ operates by raising the salience of items. SAGE Publications 2010 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17095/1/The%20effect%20of%20musical%20fit%20on%20consumers.pdf Joanne, P.S. Yeoh and Adrian, C. North (2010) The effect of musical fit on consumers’ memory. Psychology of Music, 38 (3). pp. 368-378. ISSN 0305-7356 Music Consumers Consumer behavior 10.1177/0305735609360262 English |
| spellingShingle | Music Consumers Consumer behavior Joanne, P.S. Yeoh Adrian, C. North The effect of musical fit on consumers’ memory |
| title | The effect of musical fit on consumers’ memory |
| title_full | The effect of musical fit on consumers’ memory |
| title_fullStr | The effect of musical fit on consumers’ memory |
| title_full_unstemmed | The effect of musical fit on consumers’ memory |
| title_short | The effect of musical fit on consumers’ memory |
| title_sort | effect of musical fit on consumers’ memory |
| topic | Music Consumers Consumer behavior |
| url | http://psasir.upm.edu.my/id/eprint/17095/ http://psasir.upm.edu.my/id/eprint/17095/ http://psasir.upm.edu.my/id/eprint/17095/1/The%20effect%20of%20musical%20fit%20on%20consumers.pdf |