The contribution of adaptive selling to positive word-of-mouth in Malaysian computer retail business

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The contribution of adaptive selling to positive word-of-mouth in Malaysian computer retail business

The application of salesperson adaptive selling skills and sales presentation skills by a salesperson during their interaction with customers in the sales situation can have a significant effect on customer intention to promote through word-of-mouth in the Malaysian Computer retail business. The p...

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Bibliographic Details
Main Authors:	Wan Omar, Maznah, Jusoff, Kamaruzaman, Mohd Ali, Mohd Noor
Format:	Article
Language:	English English
Published:	2009
Subjects:	Electronic commerce - Malaysia Consumer satisfaction Customer loyalty
Online Access:	http://psasir.upm.edu.my/id/eprint/17041/ http://psasir.upm.edu.my/id/eprint/17041/1/The%20contribution%20of%20adaptive%20selling%20to%20positive%20word.pdf

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