Status signaling products - what it means to women.

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Status signaling products - what it means to women.

An emerging phenomenon in the global consumer culture is the rising trend of discretionary income expended on status products. Yet status is the least recognised justifier for discretionary purchases. Few consumers are willing to own up to status as important in making discretionary purchase decisio...

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Bibliographic Details
Main Authors:	Chui, C.T.B., Md Sidin, S.
Format:	Article
Language:	English English
Published:	Malaysian Consumer and Family Economics Association 2010
Subjects:	Discretionary income - Malaysia. Expenditures, Public. Target marketing - Social aspects.
Online Access:	http://psasir.upm.edu.my/id/eprint/16842/ http://psasir.upm.edu.my/id/eprint/16842/1/Status%20signaling%20products.pdf

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