Sportscape features and team quality : implications on spectators satisfaction and future attendance.

The purpose of this study was to examine the relationship between stadium factors (sportscape) and team quality on spectators’ satisfaction and their intentions to attend soccer matches in Malaysia. The subjects comprised of 371 spectators attending a Malaysian Super League soccer match. The subject...

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Main Authors: Yusof, Aminuddin, Lee, Hooi See
Format: Article
Language:English
English
Published: 2008
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/16816/
http://psasir.upm.edu.my/id/eprint/16816/1/Sportscape%20features%20and%20team%20quality.pdf
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author Yusof, Aminuddin
Lee, Hooi See
author_facet Yusof, Aminuddin
Lee, Hooi See
author_sort Yusof, Aminuddin
building UPM Institutional Repository
collection Online Access
description The purpose of this study was to examine the relationship between stadium factors (sportscape) and team quality on spectators’ satisfaction and their intentions to attend soccer matches in Malaysia. The subjects comprised of 371 spectators attending a Malaysian Super League soccer match. The subjects completed the sportscape instrument (Wakefield, Blodgett, & Sloan, 1996) to measure perceptions of the physical facility while the quality of the team was measured using items from Zhang, Pease, Smith, Lee and Lam (1997) scale. Multiple linear regression analysis revealed that team quality and sportscape variables together predicted spectators’ satisfaction (R² = 0.289, adjusted R² = 0.285) and their intentions to attend future matches (R² = 0.278, adjusted R² = 0.274). The results of the study were discussed in light of earlier findings concerning sportscape features and team quality. Practical implications of the results of the study to facility managers and sport marketers were also discussed.
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institution Universiti Putra Malaysia
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spelling upm-168162015-11-11T00:45:08Z http://psasir.upm.edu.my/id/eprint/16816/ Sportscape features and team quality : implications on spectators satisfaction and future attendance. Yusof, Aminuddin Lee, Hooi See The purpose of this study was to examine the relationship between stadium factors (sportscape) and team quality on spectators’ satisfaction and their intentions to attend soccer matches in Malaysia. The subjects comprised of 371 spectators attending a Malaysian Super League soccer match. The subjects completed the sportscape instrument (Wakefield, Blodgett, & Sloan, 1996) to measure perceptions of the physical facility while the quality of the team was measured using items from Zhang, Pease, Smith, Lee and Lam (1997) scale. Multiple linear regression analysis revealed that team quality and sportscape variables together predicted spectators’ satisfaction (R² = 0.289, adjusted R² = 0.285) and their intentions to attend future matches (R² = 0.278, adjusted R² = 0.274). The results of the study were discussed in light of earlier findings concerning sportscape features and team quality. Practical implications of the results of the study to facility managers and sport marketers were also discussed. 2008-10 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/16816/1/Sportscape%20features%20and%20team%20quality.pdf Yusof, Aminuddin and Lee, Hooi See (2008) Sportscape features and team quality : implications on spectators satisfaction and future attendance. Journal of Global Business Management, 4 (2). ISSN 1817-3179 Sports - Malaysia. Soccer. Sports spectators. English
spellingShingle Sports - Malaysia.
Soccer.
Sports spectators.
Yusof, Aminuddin
Lee, Hooi See
Sportscape features and team quality : implications on spectators satisfaction and future attendance.
title Sportscape features and team quality : implications on spectators satisfaction and future attendance.
title_full Sportscape features and team quality : implications on spectators satisfaction and future attendance.
title_fullStr Sportscape features and team quality : implications on spectators satisfaction and future attendance.
title_full_unstemmed Sportscape features and team quality : implications on spectators satisfaction and future attendance.
title_short Sportscape features and team quality : implications on spectators satisfaction and future attendance.
title_sort sportscape features and team quality : implications on spectators satisfaction and future attendance.
topic Sports - Malaysia.
Soccer.
Sports spectators.
url http://psasir.upm.edu.my/id/eprint/16816/
http://psasir.upm.edu.my/id/eprint/16816/1/Sportscape%20features%20and%20team%20quality.pdf