Servicescape failure and recovery strategy in the Food Service Industry: The effect on customer repatronization.

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Servicescape failure and recovery strategy in the Food Service Industry: The effect on customer repatronization.

This study addresses the servicescape failures in food service industry related to the poor management of physical environments and the associated recovery strategies used to retain dissatisfied customers. Despite the acknowledged importance of servicescapes, there is a dearth of exploratory investi...

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Bibliographic Details
Main Authors:	Chua, Lia Bee, Othman, Mohhidin, Boo, Huey Chern, Abdul Karim, Muhammad Shahrim, Ramachandran, Sridar
Format:	Article
Language:	English English
Published:	Taylor & Francis 2010
Subjects:	Food service. Consumers - Attitudes.
Online Access:	http://psasir.upm.edu.my/id/eprint/16683/ http://psasir.upm.edu.my/id/eprint/16683/1/Servicescape%20failure%20and%20recovery%20strategy%20in%20the%20Food%20Service%20Industry.pdf

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