Relationships between Malaysian food image, tourist satisfaction and behavioral intention.

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Relationships between Malaysian food image, tourist satisfaction and behavioral intention.

This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective depa...

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Bibliographic Details
Main Authors:	Leong, Quee Ling, Ab. Karim, Muhd. Shahrim, Othman, Mohhidin, Mohd Adzahan, Noranizan, Sridar, Ramachandran
Format:	Article
Language:	English English
Published:	IDOSI Publications 2010
Subjects:	Tourism - Malaysia. Hospitality industry - Malaysia. Food - Malaysia.
Online Access:	http://psasir.upm.edu.my/id/eprint/16500/ http://psasir.upm.edu.my/id/eprint/16500/1/Relationships%20between%20Malaysian%20food%20image.pdf

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