Relationships between Malaysian food image, tourist satisfaction and behavioral intention.
This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective depa...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
IDOSI Publications
2010
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/16500/ http://psasir.upm.edu.my/id/eprint/16500/1/Relationships%20between%20Malaysian%20food%20image.pdf |
| _version_ | 1848842979921362944 |
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| author | Leong, Quee Ling Ab. Karim, Muhd. Shahrim Othman, Mohhidin Mohd Adzahan, Noranizan Sridar, Ramachandran |
| author_facet | Leong, Quee Ling Ab. Karim, Muhd. Shahrim Othman, Mohhidin Mohd Adzahan, Noranizan Sridar, Ramachandran |
| author_sort | Leong, Quee Ling |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural
intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier
Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective departure halls using
systematic sampling approach. The findings indicated that Malaysia has the potential of being a food tourism
destination as the country is viewed as a melting pot of cultural food variety at reasonable price. In addition,
the results reveal that image has a direct effect on satisfaction and tourists’ satisfaction towards Malaysian
food has a direct effect on behavioural intention. The findings, strengthens the notion of repeat visitation to
experience the unique food culture. Practical and theoretical contributions are discussed, with future research
suggested.
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| first_indexed | 2025-11-15T08:07:44Z |
| format | Article |
| id | upm-16500 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T08:07:44Z |
| publishDate | 2010 |
| publisher | IDOSI Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-165002015-10-05T04:16:43Z http://psasir.upm.edu.my/id/eprint/16500/ Relationships between Malaysian food image, tourist satisfaction and behavioral intention. Leong, Quee Ling Ab. Karim, Muhd. Shahrim Othman, Mohhidin Mohd Adzahan, Noranizan Sridar, Ramachandran This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective departure halls using systematic sampling approach. The findings indicated that Malaysia has the potential of being a food tourism destination as the country is viewed as a melting pot of cultural food variety at reasonable price. In addition, the results reveal that image has a direct effect on satisfaction and tourists’ satisfaction towards Malaysian food has a direct effect on behavioural intention. The findings, strengthens the notion of repeat visitation to experience the unique food culture. Practical and theoretical contributions are discussed, with future research suggested. IDOSI Publications 2010 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/16500/1/Relationships%20between%20Malaysian%20food%20image.pdf Leong, Quee Ling and Ab. Karim, Muhd. Shahrim and Othman, Mohhidin and Mohd Adzahan, Noranizan and Sridar, Ramachandran (2010) Relationships between Malaysian food image, tourist satisfaction and behavioral intention. World Applied Sciences Journal, 10 (10). pp. 164-171. ISSN 1818-4952 http://idosi.org/wasj/wasj10%28T&H%292010.htm Tourism - Malaysia. Hospitality industry - Malaysia. Food - Malaysia. English |
| spellingShingle | Tourism - Malaysia. Hospitality industry - Malaysia. Food - Malaysia. Leong, Quee Ling Ab. Karim, Muhd. Shahrim Othman, Mohhidin Mohd Adzahan, Noranizan Sridar, Ramachandran Relationships between Malaysian food image, tourist satisfaction and behavioral intention. |
| title | Relationships between Malaysian food image, tourist satisfaction and behavioral intention. |
| title_full | Relationships between Malaysian food image, tourist satisfaction and behavioral intention. |
| title_fullStr | Relationships between Malaysian food image, tourist satisfaction and behavioral intention. |
| title_full_unstemmed | Relationships between Malaysian food image, tourist satisfaction and behavioral intention. |
| title_short | Relationships between Malaysian food image, tourist satisfaction and behavioral intention. |
| title_sort | relationships between malaysian food image, tourist satisfaction and behavioral intention. |
| topic | Tourism - Malaysia. Hospitality industry - Malaysia. Food - Malaysia. |
| url | http://psasir.upm.edu.my/id/eprint/16500/ http://psasir.upm.edu.my/id/eprint/16500/ http://psasir.upm.edu.my/id/eprint/16500/1/Relationships%20between%20Malaysian%20food%20image.pdf |