Reciprocity at any cost?

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Reciprocity at any cost?

This case on business culture in Malaysia presents an opportunity for post-graduate and final year undergraduate students the exposure on relationship-marketing, cultural value dimensions, reciprocity as well as ethical issues. The case was about a breach of verbal trust given to a client who result...

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Bibliographic Details
Main Authors:	Ng, Siew Imm, Lau, Yeng Wai, Ho, Jo Ann
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2009
Online Access:	http://psasir.upm.edu.my/id/eprint/16446/ http://psasir.upm.edu.my/id/eprint/16446/1/Reciprocity%20at%20any%20cost.pdf

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