Reciprocity at any cost?
This case on business culture in Malaysia presents an opportunity for post-graduate and final year undergraduate students the exposure on relationship-marketing, cultural value dimensions, reciprocity as well as ethical issues. The case was about a breach of verbal trust given to a client who result...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/16446/ http://psasir.upm.edu.my/id/eprint/16446/1/Reciprocity%20at%20any%20cost.pdf |
| _version_ | 1848842965142732800 |
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| author | Ng, Siew Imm Lau, Yeng Wai Ho, Jo Ann |
| author_facet | Ng, Siew Imm Lau, Yeng Wai Ho, Jo Ann |
| author_sort | Ng, Siew Imm |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This case on business culture in Malaysia presents an opportunity for post-graduate and final year undergraduate students the exposure on relationship-marketing, cultural value dimensions, reciprocity as well as ethical issues. The case was about a breach of verbal trust given to a client who resulted in the focal company facing the risk of losing significant amount of time and financial losses. This case has a moderate level of difficulty and may be used to teach marketing, crosscultural management and business ethics. |
| first_indexed | 2025-11-15T08:07:30Z |
| format | Article |
| id | upm-16446 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:07:30Z |
| publishDate | 2009 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-164462016-03-30T04:55:49Z http://psasir.upm.edu.my/id/eprint/16446/ Reciprocity at any cost? Ng, Siew Imm Lau, Yeng Wai Ho, Jo Ann This case on business culture in Malaysia presents an opportunity for post-graduate and final year undergraduate students the exposure on relationship-marketing, cultural value dimensions, reciprocity as well as ethical issues. The case was about a breach of verbal trust given to a client who resulted in the focal company facing the risk of losing significant amount of time and financial losses. This case has a moderate level of difficulty and may be used to teach marketing, crosscultural management and business ethics. Universiti Putra Malaysia Press 2009 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/16446/1/Reciprocity%20at%20any%20cost.pdf Ng, Siew Imm and Lau, Yeng Wai and Ho, Jo Ann (2009) Reciprocity at any cost? Asian Journal of Case Research, 2 (1). pp. 55-68. ISSN 1985-4579 |
| spellingShingle | Ng, Siew Imm Lau, Yeng Wai Ho, Jo Ann Reciprocity at any cost? |
| title | Reciprocity at any cost? |
| title_full | Reciprocity at any cost? |
| title_fullStr | Reciprocity at any cost? |
| title_full_unstemmed | Reciprocity at any cost? |
| title_short | Reciprocity at any cost? |
| title_sort | reciprocity at any cost? |
| url | http://psasir.upm.edu.my/id/eprint/16446/ http://psasir.upm.edu.my/id/eprint/16446/1/Reciprocity%20at%20any%20cost.pdf |