Perceptions and acceptance of ‘belacan’ in Malaysian dishes

Perceptions and acceptance of ‘belacan’ in Malaysian dishes

This study aimed to analyze consumers’ perceptions and acceptance toward ‘belacan’. Results showed internal reliability of above 0.7 for sections analyzed. Factor analysis found two underlying factors in the section designed to examine consumers’ perceptions. The overall consumers’ perception had a...

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Bibliographic Details
Main Authors: Leong, Quee Ling, Abdul Karim, Shahrim, Selamat, Jinap, Mohd Adzahan, Noranizan, Karim, Roselina, Jamaluddin, Rosita
Format: Article
Language:English
Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2009
Online Access:http://psasir.upm.edu.my/id/eprint/16113/
http://psasir.upm.edu.my/id/eprint/16113/1/16113.pdf

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