Perceptions and acceptance of ‘belacan’ in Malaysian dishes
This study aimed to analyze consumers’ perceptions and acceptance toward ‘belacan’. Results showed internal reliability of above 0.7 for sections analyzed. Factor analysis found two underlying factors in the section designed to examine consumers’ perceptions. The overall consumers’ perception had a...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Food Science and Technology, Universiti Putra Malaysia
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/16113/ http://psasir.upm.edu.my/id/eprint/16113/1/16113.pdf |
| _version_ | 1848842868988313600 |
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| author | Leong, Quee Ling Abdul Karim, Shahrim Selamat, Jinap Mohd Adzahan, Noranizan Karim, Roselina Jamaluddin, Rosita |
| author_facet | Leong, Quee Ling Abdul Karim, Shahrim Selamat, Jinap Mohd Adzahan, Noranizan Karim, Roselina Jamaluddin, Rosita |
| author_sort | Leong, Quee Ling |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study aimed to analyze consumers’ perceptions and acceptance toward ‘belacan’. Results showed internal reliability of above 0.7 for sections analyzed. Factor analysis found two underlying factors in the section designed to examine consumers’ perceptions. The overall consumers’ perception had a positive and moderate correlation with their acceptance and was significant at .01. Results also showed that ‘belacan’ consumption level was relatively frequent and well accepted by all races in Malaysia. The findings of the study would be noteworthy to the fishery industry and the small and medium industry (SME) in Malaysia in meeting consumers’ needs. |
| first_indexed | 2025-11-15T08:05:59Z |
| format | Article |
| id | upm-16113 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:05:59Z |
| publishDate | 2009 |
| publisher | Faculty of Food Science and Technology, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-161132015-09-23T07:05:46Z http://psasir.upm.edu.my/id/eprint/16113/ Perceptions and acceptance of ‘belacan’ in Malaysian dishes Leong, Quee Ling Abdul Karim, Shahrim Selamat, Jinap Mohd Adzahan, Noranizan Karim, Roselina Jamaluddin, Rosita This study aimed to analyze consumers’ perceptions and acceptance toward ‘belacan’. Results showed internal reliability of above 0.7 for sections analyzed. Factor analysis found two underlying factors in the section designed to examine consumers’ perceptions. The overall consumers’ perception had a positive and moderate correlation with their acceptance and was significant at .01. Results also showed that ‘belacan’ consumption level was relatively frequent and well accepted by all races in Malaysia. The findings of the study would be noteworthy to the fishery industry and the small and medium industry (SME) in Malaysia in meeting consumers’ needs. Faculty of Food Science and Technology, Universiti Putra Malaysia 2009 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/16113/1/16113.pdf Leong, Quee Ling and Abdul Karim, Shahrim and Selamat, Jinap and Mohd Adzahan, Noranizan and Karim, Roselina and Jamaluddin, Rosita (2009) Perceptions and acceptance of ‘belacan’ in Malaysian dishes. International Food Research Journal, 16 (4). pp. 539-546. ISSN 1985-4668; ESSN: 2231-7546 http://www.ifrj.upm.edu.my/16%20%284%29%202009/10%20IFRJ-2009-110%20Karim%20Malaysia%205th%20proof.pdf |
| spellingShingle | Leong, Quee Ling Abdul Karim, Shahrim Selamat, Jinap Mohd Adzahan, Noranizan Karim, Roselina Jamaluddin, Rosita Perceptions and acceptance of ‘belacan’ in Malaysian dishes |
| title | Perceptions and acceptance of ‘belacan’ in Malaysian dishes |
| title_full | Perceptions and acceptance of ‘belacan’ in Malaysian dishes |
| title_fullStr | Perceptions and acceptance of ‘belacan’ in Malaysian dishes |
| title_full_unstemmed | Perceptions and acceptance of ‘belacan’ in Malaysian dishes |
| title_short | Perceptions and acceptance of ‘belacan’ in Malaysian dishes |
| title_sort | perceptions and acceptance of ‘belacan’ in malaysian dishes |
| url | http://psasir.upm.edu.my/id/eprint/16113/ http://psasir.upm.edu.my/id/eprint/16113/ http://psasir.upm.edu.my/id/eprint/16113/1/16113.pdf |