Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia
Accounting for ignored attributes, or attribute non-attendance (ANA), in discrete choice experiment (DCE) is believed to produce more reliable willingness to pay (WTP) estimates. However, there is evidence that respondents who claimed to have ignored some attributes may simply have assigned them les...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Economics and Management, Universiti Putra Malaysia
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/16076/ http://psasir.upm.edu.my/id/eprint/16076/1/15%29%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf |
| _version_ | 1848842859288985600 |
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| author | W. Mohamad, Wan Norhidayah Willis, Ken Powe, Neil Adrian |
| author_facet | W. Mohamad, Wan Norhidayah Willis, Ken Powe, Neil Adrian |
| author_sort | W. Mohamad, Wan Norhidayah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Accounting for ignored attributes, or attribute non-attendance (ANA), in discrete choice experiment (DCE) is believed to produce more reliable willingness to pay (WTP) estimates. However, there is evidence that respondents who claimed to have ignored some attributes may simply have assigned them lesser importance. To explore this issue in the context of tourism research, a new follow-up question is used to investigate whether the respondents have ignored certain attributes or just assigned the attribute as of lesser importance when responding. Three different mixed logit (MXL) models were estimated and compared. Results generally indicate that some respondents do indeed ignore certain attributes, and some of them put less emphasis on certain attributes when making decisions. Comparison of the different MXL models reveals different WTP estimates, suggesting the importance of considering an appropriate method to deal with ANA. |
| first_indexed | 2025-11-15T08:05:49Z |
| format | Article |
| id | upm-16076 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:05:49Z |
| publishDate | 2018 |
| publisher | Faculty of Economics and Management, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-160762019-11-12T06:42:11Z http://psasir.upm.edu.my/id/eprint/16076/ Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia W. Mohamad, Wan Norhidayah Willis, Ken Powe, Neil Adrian Accounting for ignored attributes, or attribute non-attendance (ANA), in discrete choice experiment (DCE) is believed to produce more reliable willingness to pay (WTP) estimates. However, there is evidence that respondents who claimed to have ignored some attributes may simply have assigned them lesser importance. To explore this issue in the context of tourism research, a new follow-up question is used to investigate whether the respondents have ignored certain attributes or just assigned the attribute as of lesser importance when responding. Three different mixed logit (MXL) models were estimated and compared. Results generally indicate that some respondents do indeed ignore certain attributes, and some of them put less emphasis on certain attributes when making decisions. Comparison of the different MXL models reveals different WTP estimates, suggesting the importance of considering an appropriate method to deal with ANA. Faculty of Economics and Management, Universiti Putra Malaysia 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/16076/1/15%29%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf W. Mohamad, Wan Norhidayah and Willis, Ken and Powe, Neil Adrian (2018) Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia. International Journal of Economics and Management, 12 (2). pp. 559-571. ISSN 1823-836X; ESSN: 2600-9390 http://www.ijem.upm.edu.my/vol12no2/15)%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf |
| spellingShingle | W. Mohamad, Wan Norhidayah Willis, Ken Powe, Neil Adrian Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia |
| title | Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia |
| title_full | Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia |
| title_fullStr | Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia |
| title_full_unstemmed | Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia |
| title_short | Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia |
| title_sort | dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in kenyir lake, malaysia |
| url | http://psasir.upm.edu.my/id/eprint/16076/ http://psasir.upm.edu.my/id/eprint/16076/ http://psasir.upm.edu.my/id/eprint/16076/1/15%29%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf |