Parents` perceived service quality, satisfaction and trust of a childcare center : implication on loyalty

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Parents` perceived service quality, satisfaction and trust of a childcare center : implication on loyalty

The aim of this study is to investigate the impact of parent’s perceived service quality on satisfaction and trust. It also explores the relationship between satisfaction, trust and loyalty in a childcare centre. Perceived service quality in a childcare centre has received increasing attention by re...

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Bibliographic Details
Main Authors:	Omar, Nor Asiah, Nazri, Muhamad Azrin, Abu, Nor Khalidah, Omar, Zoharah
Format:	Article
Language:	English
Published:	World Business Institute 2009
Subjects:	Child care services Day care centers Children - Services for
Online Access:	http://psasir.upm.edu.my/id/eprint/16044/

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