Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection
This study focuses on the discourse in Colgate Palmolive television advertisement copy: Colgate Maximum Cavity Protection. The objectives of the study are to identify and discuss the discourse in Colgate Palmolive video advertisement. This study will focus on the Colgate maximum cavity protection ad...
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| Format: | Article |
| Language: | English |
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Persatuan Linguistik Malaysia
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/15771/ http://psasir.upm.edu.my/id/eprint/15771/1/Discourse%20in%20Colgate%20Palmolive%20television%20advertisement%20copyColgate%20Maximum%20Cavity%20Protection.pdf |
| _version_ | 1848842772116668416 |
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| author | Roslan, Nur Widad Abdul Halim, Hazlina Abdul Jabar, Mohd Azidan |
| author_facet | Roslan, Nur Widad Abdul Halim, Hazlina Abdul Jabar, Mohd Azidan |
| author_sort | Roslan, Nur Widad |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study focuses on the discourse in Colgate Palmolive television advertisement copy: Colgate Maximum Cavity Protection. The objectives of the study are to identify and discuss the discourse in Colgate Palmolive video advertisement. This study will focus on the Colgate maximum cavity protection advertisement. The instrument is analysed by using the qualitative method. The Colgate advertisement copy is analysed by using Stubbs (1983) elements of discourse. Results from this study show that all the elements have helped in the process of identifying the predictability, phonotactics, intuition, analogies, grammaticality and conclusion. |
| first_indexed | 2025-11-15T08:04:26Z |
| format | Article |
| id | upm-15771 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:04:26Z |
| publishDate | 2019 |
| publisher | Persatuan Linguistik Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-157712019-10-07T08:38:12Z http://psasir.upm.edu.my/id/eprint/15771/ Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection Roslan, Nur Widad Abdul Halim, Hazlina Abdul Jabar, Mohd Azidan This study focuses on the discourse in Colgate Palmolive television advertisement copy: Colgate Maximum Cavity Protection. The objectives of the study are to identify and discuss the discourse in Colgate Palmolive video advertisement. This study will focus on the Colgate maximum cavity protection advertisement. The instrument is analysed by using the qualitative method. The Colgate advertisement copy is analysed by using Stubbs (1983) elements of discourse. Results from this study show that all the elements have helped in the process of identifying the predictability, phonotactics, intuition, analogies, grammaticality and conclusion. Persatuan Linguistik Malaysia 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/15771/1/Discourse%20in%20Colgate%20Palmolive%20television%20advertisement%20copyColgate%20Maximum%20Cavity%20Protection.pdf Roslan, Nur Widad and Abdul Halim, Hazlina and Abdul Jabar, Mohd Azidan (2019) Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection. Jurnal Linguistik, 23 (1). pp. 26-32. ISSN 1823-9242 https://jurnal.plm.org.my/?page_id=274 |
| spellingShingle | Roslan, Nur Widad Abdul Halim, Hazlina Abdul Jabar, Mohd Azidan Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection |
| title | Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection |
| title_full | Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection |
| title_fullStr | Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection |
| title_full_unstemmed | Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection |
| title_short | Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection |
| title_sort | discourse in colgate palmolive television advertisement copy: colgate maximum cavity protection |
| url | http://psasir.upm.edu.my/id/eprint/15771/ http://psasir.upm.edu.my/id/eprint/15771/ http://psasir.upm.edu.my/id/eprint/15771/1/Discourse%20in%20Colgate%20Palmolive%20television%20advertisement%20copyColgate%20Maximum%20Cavity%20Protection.pdf |