The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd

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The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd

Conducting an environmental awareness campaign by using the qualitative research method exemplifies how public relations (PR) can boost the impact towards audience’s behavior. Generally, PR practitioners have their own strategies in delivering messages, but there are certain roles that influence the...

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Bibliographic Details
Main Authors:	Abdul Rahim, Shahrul Amir, Markom, Mohd Nasir, Syed Alsagoff, Syed Agil
Format:	Article
Language:	English
Published:	Penerbit UTM Press 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/15573/ http://psasir.upm.edu.my/id/eprint/15573/1/The%20roles%20of%20public%20relations%20in%20an%20environmental%20awareness%20campaign%20a%20case%20study%20of%20SWM%20Environment%20Sdn%20Bhd.pdf

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