Marketing certified wood products to Malaysian consumers: exploring issues for the local wood-based industry.

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Marketing certified wood products to Malaysian consumers: exploring issues for the local wood-based industry.

The Malaysian domestic market has yet to be an outlet for certified wood products. Some issues are identified and discussed with the objective of stimulating interest and discussion in marketing of certified wood products to the Malaysian consumers. These are promoting and developing ecologically co...

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Bibliographic Details
Main Author:	Mohamed, Shukri
Format:	Article
Language:	English English
Published:	Faculty of Forestry, Universiti Putra Malaysia 2008
Online Access:	http://psasir.upm.edu.my/id/eprint/15551/ http://psasir.upm.edu.my/id/eprint/15551/1/Marketing%20certified%20wood%20products%20to%20Malaysian%20consumers.pdf

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