The role of Japanese automakers in ASEAN

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The role of Japanese automakers in ASEAN

This paper examines existing literature regarding the automotive industry in ASEAN countries. There are two questions that this paper tries to answer. First, how has the automotive industry developed and what are the strategies used by the automakers to face the effects of globalization. Second, how...

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Bibliographic Details
Main Author:	Hamzah, Hanny Zurina
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/15522/ http://psasir.upm.edu.my/id/eprint/15522/1/The%20role%20of%20Japanese%20automakers%20in%20ASEAN.pdf

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