Malaysia as a culinary tourism destination: international tourist's perspective
This study was conducted to determine Malaysia’s current food image and food attribute satisfaction from international tourists’ points of view and subsequently assess their overall satisfaction with the eating experience and behavioral intention. The results indicated that Malaysia possesses clea...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Teknologi MARA (UiTM) Malaysia
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/15519/ http://psasir.upm.edu.my/id/eprint/15519/1/Malaysia%20as%20a%20culinary%20tourism%20destination.pdf |
| _version_ | 1848842700357369856 |
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| author | Abdul Karim, Muhammad Shahrim Chua, Bee Lia Salleh, Hamdin |
| author_facet | Abdul Karim, Muhammad Shahrim Chua, Bee Lia Salleh, Hamdin |
| author_sort | Abdul Karim, Muhammad Shahrim |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study was conducted to determine Malaysia’s current food image and food attribute satisfaction from international tourists’ points of view and subsequently
assess their overall satisfaction with the eating experience and behavioral intention. The results indicated that Malaysia possesses clear images of ‘core food value’, ‘Malaysian food specialty’, and ‘Malaysian food uniqueness’ but is rather unclear on the images of ‘food and dining atmosphere’ and ‘features of Malaysian food’. Tourists’ satisfaction with ‘quality and value of food’ and
‘accessibility convenience’ were relatively higher than ‘dining atmosphere’ and ‘culinary tourism products’. Regression analyses revealed that food images and food attributes’ satisfaction significantly predicted tourists’ overall satisfaction, and the overall satisfaction revealed a significant relationship with tourists’ behavioral intentions. Implications for managers who are involved in
food tourism are posited. |
| first_indexed | 2025-11-15T08:03:18Z |
| format | Article |
| id | upm-15519 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:03:18Z |
| publishDate | 2010 |
| publisher | Penerbit Universiti Teknologi MARA (UiTM) Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-155192018-07-17T07:27:43Z http://psasir.upm.edu.my/id/eprint/15519/ Malaysia as a culinary tourism destination: international tourist's perspective Abdul Karim, Muhammad Shahrim Chua, Bee Lia Salleh, Hamdin This study was conducted to determine Malaysia’s current food image and food attribute satisfaction from international tourists’ points of view and subsequently assess their overall satisfaction with the eating experience and behavioral intention. The results indicated that Malaysia possesses clear images of ‘core food value’, ‘Malaysian food specialty’, and ‘Malaysian food uniqueness’ but is rather unclear on the images of ‘food and dining atmosphere’ and ‘features of Malaysian food’. Tourists’ satisfaction with ‘quality and value of food’ and ‘accessibility convenience’ were relatively higher than ‘dining atmosphere’ and ‘culinary tourism products’. Regression analyses revealed that food images and food attributes’ satisfaction significantly predicted tourists’ overall satisfaction, and the overall satisfaction revealed a significant relationship with tourists’ behavioral intentions. Implications for managers who are involved in food tourism are posited. Penerbit Universiti Teknologi MARA (UiTM) Malaysia 2010 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/15519/1/Malaysia%20as%20a%20culinary%20tourism%20destination.pdf Abdul Karim, Muhammad Shahrim and Chua, Bee Lia and Salleh, Hamdin (2010) Malaysia as a culinary tourism destination: international tourist's perspective. Journal of Tourism, Hospitality and Culinary Arts, 1 (3). pp. 63-78. ISSN 1985-8914; ESSN: 2590-3837 http://www.jthca.org/Download/pdf/V1%20IS3/chap%204.pdf |
| spellingShingle | Abdul Karim, Muhammad Shahrim Chua, Bee Lia Salleh, Hamdin Malaysia as a culinary tourism destination: international tourist's perspective |
| title | Malaysia as a culinary tourism destination: international tourist's perspective |
| title_full | Malaysia as a culinary tourism destination: international tourist's perspective |
| title_fullStr | Malaysia as a culinary tourism destination: international tourist's perspective |
| title_full_unstemmed | Malaysia as a culinary tourism destination: international tourist's perspective |
| title_short | Malaysia as a culinary tourism destination: international tourist's perspective |
| title_sort | malaysia as a culinary tourism destination: international tourist's perspective |
| url | http://psasir.upm.edu.my/id/eprint/15519/ http://psasir.upm.edu.my/id/eprint/15519/ http://psasir.upm.edu.my/id/eprint/15519/1/Malaysia%20as%20a%20culinary%20tourism%20destination.pdf |