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Halal logo and consumers' confidence: what are the important factors?

The food consumed by Muslims must meet the Islamic dietary code called Halal. Halal is an Arabic word meaning lawful or permitted. Muslim consumers are found to be very concerned about the Halalness of the foods they consume. The recent Halal food crises and its diffusion through the media in Malays...

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Bibliographic Details
Main Authors:	Mohamed, Zainal Abidin, Rezai, Golnaz, Shamsudin, Mad Nasir, Chiew, Eddie Fook Chong
Format:	Article
Language:	English
Published:	Malaysian Agricultural Research and Development Institute (MARDI) 2008
Online Access:	http://psasir.upm.edu.my/id/eprint/14959/ http://psasir.upm.edu.my/id/eprint/14959/1/Halal%20logo%20and%20consumers.pdf

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