Facebook usage pattern among rural youths of 1Malaysia Wireless Village
The aim of this study is to discover the pattern of Facebook usage among the rural youths of 1Malaysia Wireless Village in Malaysia. Technology Acceptance Model and the Theory of Social Categorization were used to further explain their Facebook usage and the benefits of Facebook functionality in att...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/14828/ http://psasir.upm.edu.my/id/eprint/14828/1/14828.pdf |
| _version_ | 1848842505172287488 |
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| author | Sahharon, Hamizah Bolong, Jusang Omar, Siti Zobidah Mohamed Shaffril, Hayrol Azril |
| author_facet | Sahharon, Hamizah Bolong, Jusang Omar, Siti Zobidah Mohamed Shaffril, Hayrol Azril |
| author_sort | Sahharon, Hamizah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The aim of this study is to discover the pattern of Facebook usage among the rural youths of 1Malaysia Wireless Village in Malaysia. Technology Acceptance Model and the Theory of Social Categorization were used to further explain their Facebook usage and the benefits of Facebook functionality in attaining a virtual community among rural youths to make them feel social bonding. This study is quantitative in nature and a survey method was adopted by using a questionnaire to collect the data. Results show that rural youths would continuously use multiple platforms to get connected to Facebook. The rural youths of 1Malaysia Wireless Village have a high Facebook usage acceptance and have frequently used the five main Facebook functionalities; such as group, conversation, sharing, identity and reputation to sustain their interpersonal relationships between close and distant friends. Several recommendations were made to ensure positive utilization of Facebook in enhancing the social context of rural youths’ social interaction. |
| first_indexed | 2025-11-15T08:00:12Z |
| format | Article |
| id | upm-14828 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:00:12Z |
| publishDate | 2018 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-148282019-04-10T01:49:35Z http://psasir.upm.edu.my/id/eprint/14828/ Facebook usage pattern among rural youths of 1Malaysia Wireless Village Sahharon, Hamizah Bolong, Jusang Omar, Siti Zobidah Mohamed Shaffril, Hayrol Azril The aim of this study is to discover the pattern of Facebook usage among the rural youths of 1Malaysia Wireless Village in Malaysia. Technology Acceptance Model and the Theory of Social Categorization were used to further explain their Facebook usage and the benefits of Facebook functionality in attaining a virtual community among rural youths to make them feel social bonding. This study is quantitative in nature and a survey method was adopted by using a questionnaire to collect the data. Results show that rural youths would continuously use multiple platforms to get connected to Facebook. The rural youths of 1Malaysia Wireless Village have a high Facebook usage acceptance and have frequently used the five main Facebook functionalities; such as group, conversation, sharing, identity and reputation to sustain their interpersonal relationships between close and distant friends. Several recommendations were made to ensure positive utilization of Facebook in enhancing the social context of rural youths’ social interaction. Human Resource Management Academic Research Society 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/14828/1/14828.pdf Sahharon, Hamizah and Bolong, Jusang and Omar, Siti Zobidah and Mohamed Shaffril, Hayrol Azril (2018) Facebook usage pattern among rural youths of 1Malaysia Wireless Village. International Journal of Academic Research in Business and Social Sciences, 8 (3). pp. 355-373. ISSN 2222-6990 http://hrmars.com/index.php/papers/detail/IJARBSS/3935 10.6007/IJARBSS/v8-i3/3935 |
| spellingShingle | Sahharon, Hamizah Bolong, Jusang Omar, Siti Zobidah Mohamed Shaffril, Hayrol Azril Facebook usage pattern among rural youths of 1Malaysia Wireless Village |
| title | Facebook usage pattern among rural youths of 1Malaysia Wireless Village |
| title_full | Facebook usage pattern among rural youths of 1Malaysia Wireless Village |
| title_fullStr | Facebook usage pattern among rural youths of 1Malaysia Wireless Village |
| title_full_unstemmed | Facebook usage pattern among rural youths of 1Malaysia Wireless Village |
| title_short | Facebook usage pattern among rural youths of 1Malaysia Wireless Village |
| title_sort | facebook usage pattern among rural youths of 1malaysia wireless village |
| url | http://psasir.upm.edu.my/id/eprint/14828/ http://psasir.upm.edu.my/id/eprint/14828/ http://psasir.upm.edu.my/id/eprint/14828/ http://psasir.upm.edu.my/id/eprint/14828/1/14828.pdf |