| Summary: | For a majority of students, university attendance is the first time they have experienced financial independence
without a parent's supervision. With the expansion of educational services in Malaysia, university or college
students have become one of the important consumer market segments, for two reasons. First, this group has
expanded purchasing power, with easily available educational loans. Second, this student segment of the population
has better potential earnings than any other segment of the population. There has been limited study on financial
behavior and problems among Malaysians, especially college students, since the concern over the role of young
consumers is relatively new.
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