Factors affecting students' attitude toward online shopping
To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study examines the significance of attitude toward online shopping. The objectives of the study are two fold. The first section seeks to determine relationship between...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Journals
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/14695/ http://psasir.upm.edu.my/id/eprint/14695/1/14695.pdf |
| _version_ | 1848842465565474816 |
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| author | Delafrooz, Narges Paim, Laily Haron, Sharifah Azizah Md. Sidin, Samsinar Khatibi, Ali |
| author_facet | Delafrooz, Narges Paim, Laily Haron, Sharifah Azizah Md. Sidin, Samsinar Khatibi, Ali |
| author_sort | Delafrooz, Narges |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study examines the significance of attitude toward online shopping. The objectives of the study are two fold. The first section seeks to determine relationship between attitude towards online shopping with shopping orientations and perceived benefits scales. The second section investigates factors that influence peoples’ attitudes towards online shopping. A five-level Likert scale was used to determine students’ attitudes towards online shopping. A self-administered questionnaire, based on prior literature, was developed and a total of 370 post graduate students were selected by random sampling. The regression analysis demonstrated the determinants of consumers’ attitudes towards online shopping. Additionally, utilitarian orientations, convenience, price, wider selection influenced consumers’ attitudes towards online shopping. |
| first_indexed | 2025-11-15T07:59:34Z |
| format | Article |
| id | upm-14695 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T07:59:34Z |
| publishDate | 2009 |
| publisher | Academic Journals |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-146952017-11-16T02:45:46Z http://psasir.upm.edu.my/id/eprint/14695/ Factors affecting students' attitude toward online shopping Delafrooz, Narges Paim, Laily Haron, Sharifah Azizah Md. Sidin, Samsinar Khatibi, Ali To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study examines the significance of attitude toward online shopping. The objectives of the study are two fold. The first section seeks to determine relationship between attitude towards online shopping with shopping orientations and perceived benefits scales. The second section investigates factors that influence peoples’ attitudes towards online shopping. A five-level Likert scale was used to determine students’ attitudes towards online shopping. A self-administered questionnaire, based on prior literature, was developed and a total of 370 post graduate students were selected by random sampling. The regression analysis demonstrated the determinants of consumers’ attitudes towards online shopping. Additionally, utilitarian orientations, convenience, price, wider selection influenced consumers’ attitudes towards online shopping. Academic Journals 2009-05 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/14695/1/14695.pdf Delafrooz, Narges and Paim, Laily and Haron, Sharifah Azizah and Md. Sidin, Samsinar and Khatibi, Ali (2009) Factors affecting students' attitude toward online shopping. African Journal of Business Management, 3 (5). art. no. 9C92C4B16304. pp. 200-209. ISSN 1993-8233 http://www.academicjournals.org/journal/AJBM/article-abstract/9C92C4B16304 |
| spellingShingle | Delafrooz, Narges Paim, Laily Haron, Sharifah Azizah Md. Sidin, Samsinar Khatibi, Ali Factors affecting students' attitude toward online shopping |
| title | Factors affecting students' attitude toward online shopping |
| title_full | Factors affecting students' attitude toward online shopping |
| title_fullStr | Factors affecting students' attitude toward online shopping |
| title_full_unstemmed | Factors affecting students' attitude toward online shopping |
| title_short | Factors affecting students' attitude toward online shopping |
| title_sort | factors affecting students' attitude toward online shopping |
| url | http://psasir.upm.edu.my/id/eprint/14695/ http://psasir.upm.edu.my/id/eprint/14695/ http://psasir.upm.edu.my/id/eprint/14695/1/14695.pdf |