Community development through food tourism: exploring the utilization of local food as community development at rural destination in Malaysia

Many regions have recognized local foods as icons of their countries and act as one of important attributes of developing a destination. The availability of local foods provides travellers and local consumers with positive memorable experiences. Tourism destinations are competing to promote food tou...

Full description

Bibliographic Details
Main Authors: Abdul Raji, Mohd Nazri, Abdul Karim, Muhammad Shahrim, Arshad, Mohd Mursyid, Che Ishak, Farah Adibah
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2018
Online Access:http://psasir.upm.edu.my/id/eprint/14651/
http://psasir.upm.edu.my/id/eprint/14651/1/14651.pdf
_version_ 1848842453140897792
author Abdul Raji, Mohd Nazri
Abdul Karim, Muhammad Shahrim
Arshad, Mohd Mursyid
Che Ishak, Farah Adibah
author_facet Abdul Raji, Mohd Nazri
Abdul Karim, Muhammad Shahrim
Arshad, Mohd Mursyid
Che Ishak, Farah Adibah
author_sort Abdul Raji, Mohd Nazri
building UPM Institutional Repository
collection Online Access
description Many regions have recognized local foods as icons of their countries and act as one of important attributes of developing a destination. The availability of local foods provides travellers and local consumers with positive memorable experiences. Tourism destinations are competing to promote food tourism which is an emerging segment in the tourism industry. In this regard, rural destination is no exception. From the tourism perspective, rural destinations mainly focused on nature, historical sites, and practices of host community, landscape and cultural heritage as well as local food products. There are many benefits highlighting local food product as tourist attraction at rural destination. The importance of local foods at rural destinations to develop connection to the place, create diverse tourists’ experience, and provide financial support to the local community well-being cannot be underestimated. Furthermore, in the context of rural area local food is considered as a symbol and practices of traditional culture heritage of the people. For instance, by participating in local food activities, tourists will have the opportunity to experience different local cultures and practices. Key stakeholders and relevant authorities of rural destinations must aware the advantage of local foods in promoting their destinations and the contribution to the local economy. By integrating local foods in rural destinations will help to strengthen destinations’ sustainability competitiveness. However, without support from the local community, it will be impossible to promote the destinations. Technically, local community’s participant is important to promote any tourism products particularly in rural destinations, as local communities can reflect the surroundings and how they can work together to benefit the community and visitors. Therefore, this conceptual paper explores the viability of the community of a rural destination using local foods as determinants towards rural tourism destination development.
first_indexed 2025-11-15T07:59:22Z
format Article
id upm-14651
institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T07:59:22Z
publishDate 2018
publisher Human Resource Management Academic Research Society
recordtype eprints
repository_type Digital Repository
spelling upm-146512019-04-09T03:45:27Z http://psasir.upm.edu.my/id/eprint/14651/ Community development through food tourism: exploring the utilization of local food as community development at rural destination in Malaysia Abdul Raji, Mohd Nazri Abdul Karim, Muhammad Shahrim Arshad, Mohd Mursyid Che Ishak, Farah Adibah Many regions have recognized local foods as icons of their countries and act as one of important attributes of developing a destination. The availability of local foods provides travellers and local consumers with positive memorable experiences. Tourism destinations are competing to promote food tourism which is an emerging segment in the tourism industry. In this regard, rural destination is no exception. From the tourism perspective, rural destinations mainly focused on nature, historical sites, and practices of host community, landscape and cultural heritage as well as local food products. There are many benefits highlighting local food product as tourist attraction at rural destination. The importance of local foods at rural destinations to develop connection to the place, create diverse tourists’ experience, and provide financial support to the local community well-being cannot be underestimated. Furthermore, in the context of rural area local food is considered as a symbol and practices of traditional culture heritage of the people. For instance, by participating in local food activities, tourists will have the opportunity to experience different local cultures and practices. Key stakeholders and relevant authorities of rural destinations must aware the advantage of local foods in promoting their destinations and the contribution to the local economy. By integrating local foods in rural destinations will help to strengthen destinations’ sustainability competitiveness. However, without support from the local community, it will be impossible to promote the destinations. Technically, local community’s participant is important to promote any tourism products particularly in rural destinations, as local communities can reflect the surroundings and how they can work together to benefit the community and visitors. Therefore, this conceptual paper explores the viability of the community of a rural destination using local foods as determinants towards rural tourism destination development. Human Resource Management Academic Research Society 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/14651/1/14651.pdf Abdul Raji, Mohd Nazri and Abdul Karim, Muhammad Shahrim and Arshad, Mohd Mursyid and Che Ishak, Farah Adibah (2018) Community development through food tourism: exploring the utilization of local food as community development at rural destination in Malaysia. International Journal of Academic Research in Business and Social Sciences, 8 (10). pp. 937-951. ISSN 2222-6990 http://hrmars.com/index.php/papers/detail/IJARBSS/4791 10.6007/IJARBSS/v8-i10/4791
spellingShingle Abdul Raji, Mohd Nazri
Abdul Karim, Muhammad Shahrim
Arshad, Mohd Mursyid
Che Ishak, Farah Adibah
Community development through food tourism: exploring the utilization of local food as community development at rural destination in Malaysia
title Community development through food tourism: exploring the utilization of local food as community development at rural destination in Malaysia
title_full Community development through food tourism: exploring the utilization of local food as community development at rural destination in Malaysia
title_fullStr Community development through food tourism: exploring the utilization of local food as community development at rural destination in Malaysia
title_full_unstemmed Community development through food tourism: exploring the utilization of local food as community development at rural destination in Malaysia
title_short Community development through food tourism: exploring the utilization of local food as community development at rural destination in Malaysia
title_sort community development through food tourism: exploring the utilization of local food as community development at rural destination in malaysia
url http://psasir.upm.edu.my/id/eprint/14651/
http://psasir.upm.edu.my/id/eprint/14651/
http://psasir.upm.edu.my/id/eprint/14651/
http://psasir.upm.edu.my/id/eprint/14651/1/14651.pdf