Essential quality attributes in fresh produce purchase by Malaysian consumers

Essential quality attributes in fresh produce purchase by Malaysian consumers

Product attribute is one of the most important criteria in consumers’ purchase decision making. This study examines consumers’ perceptions on the essential quality attributes of fresh produce. For this purpose, 1,562 usable responses were analysed. Findings show that quality product attributes such...

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Bibliographic Details
Main Authors: Hussin, Siti Rahayu, Wong, Foong Yee, Bojei, Jamil
Format: Article
Language:English
Published: Federal Agricultural Marketing Authority (FAMA) 2010
Online Access:http://psasir.upm.edu.my/id/eprint/14555/
http://psasir.upm.edu.my/id/eprint/14555/1/Essential%20quality%20attributes%20in%20fresh%20produce%20purchase%20by%20Malaysian%20consumers.pdf

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