Enhancing the effectiveness of the balanced scorecard with scenario planning

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Enhancing the effectiveness of the balanced scorecard with scenario planning

Purpose: This paper aims to propose the idea of linking the use of the balanced scorecard with scenario planning. Scenario planning emphasizes the development of a strategic plan that is robust across different scenarios. This ensures that the strategy implemented using the balanced scorecard is lin...

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Bibliographic Details
Main Author:	Othman, Rozhan
Format:	Article
Language:	English
Published:	Emerald Group Publishing 2008
Online Access:	http://psasir.upm.edu.my/id/eprint/14526/ http://psasir.upm.edu.my/id/eprint/14526/1/Enhancing%20the%20effectiveness%20of%20the%20balanced%20scorecard%20with%20scenario%20planning.pdf

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