Effect of consumers' characteristics on attitude towards online shopping

Effect of consumers' characteristics on attitude towards online shopping

Thanks to the internet, the way of business operations and the way of interaction between producers and consumers have been significantly changed. As a business medium, the Internet enables firms to create environments with online interactions allowing consumers to obtain and assess information, eva...

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Bibliographic Details
Main Authors: Jadehkenari, Marzieh Zendehdel, Paim, Laily
Format: Article
Language:English
Published: Malaysian Consumer and Family Economics Association 2015
Online Access:http://psasir.upm.edu.my/id/eprint/14066/
http://psasir.upm.edu.my/id/eprint/14066/1/Effect%20of%20consumers%27%20characteristics%20on%20attitude%20towards%20online%20shopping.pdf

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