Willingness to pay for the consumption of green food product among households

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Willingness to pay for the consumption of green food product among households

Green food refers to food that is safe to eat, good quality, healthy, concerned about animal welfare and is produced under the principles of sustainable development. The objective of this study is to determine the ability of households to pay according to the attributes of green food product, and to...

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Bibliographic Details
Main Authors:	Md Jusoh, Zuroni, Ahmat, Nizam
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2017
Online Access:	http://psasir.upm.edu.my/id/eprint/14020/ http://psasir.upm.edu.my/id/eprint/14020/1/Willingness%20to%20pay%20for%20the%20consumption%20of%20green%20food%20product%20among%20households.pdf

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