Predictors of purchasing intention of luxury goods among university students in Selangor

Predictors of purchasing intention of luxury goods among university students in Selangor

Luxury goods can be anything that is desirable and more than a necessity and ordinary and these luxury goods tend to make life more pleasant for the buyer. Over the past few years, brand consciousness among the Malaysian society, especially the younger generation has been in the raising trend. The p...

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Bibliographic Details
Main Authors: Osman, Syuhaily, Muhammad Arif, Afida Mastura, Cham, Xiau Yean
Format: Article
Language:English
Published: Malaysian Consumer and Family Economics Association 2017
Online Access:http://psasir.upm.edu.my/id/eprint/14010/
http://psasir.upm.edu.my/id/eprint/14010/1/Predictors%20of%20purchasing%20intention%20of%20luxury%20goods%20among%20university%20students%20in%20Selangor.pdf

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