Determining relationship marketing instruments

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Determining relationship marketing instruments

The focus of businesses has shifted from acquiring new customers to placing greater emphasis on retaining customers through relationship marketing. However, currently, there is limited knowledge on Relationship Marketing Instruments (RMIs) that are appropriate in managing customer relationships. Thi...

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Bibliographic Details
Main Authors:	Che Wel, Che Aniza, Bojei, Jamil
Format:	Article
Language:	English
Published:	IUP Publications 2009
Online Access:	http://psasir.upm.edu.my/id/eprint/13975/ http://psasir.upm.edu.my/id/eprint/13975/1/Determining%20relationship%20marketing%20instruments.pdf

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