Factors influencing visitors' evaluation of service quality in Giant Panda Conservation Centre (GPCC), Zoo Negara

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Factors influencing visitors' evaluation of service quality in Giant Panda Conservation Centre (GPCC), Zoo Negara

Giant Panda Conservation Centre (GPCC) was built at the amount of RM 25 million, with the purpose to house giant pandas, which were loaned from China, a gesture to commemorate 40 years diplomatic of ties between China and Malaysia. However, service quality of GPCC has yet to be determined, even thou...

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Bibliographic Details
Main Authors:	Yee, Lai Ling, Ramachandran, Sridar, Shuib, Ahmad, Johari, Shazali, Mohammad Afandi, Syamsul Herman
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/13974/ http://psasir.upm.edu.my/id/eprint/13974/1/Factors%20influencing%20visitors%27%20evaluation%20of%20service%20quality%20in%20Giant%20Panda%20Conservation%20Centre%20%28GPCC%29%2C%20Zoo%20Negara.pdf

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