Chua, B. L., Othman, M., Boo, H. C., Abdul Karim, M. S., & Ramachandran, S. (2009). Customers' reaction to servicescape failure and associated recovery strategy: An exploratory study in the food service industry. Penerbit Universiti Teknologi MARA (UiTM) Malaysia.
Chicago Style (17th ed.) CitationChua, Bee Lia, Mohhiddin Othman, Huey Chern Boo, Muhammad Shahrim Abdul Karim, and Sridar Ramachandran. Customers' Reaction to Servicescape Failure and Associated Recovery Strategy: An Exploratory Study in the Food Service industry. Penerbit Universiti Teknologi MARA (UiTM) Malaysia, 2009.
MLA (9th ed.) CitationChua, Bee Lia, et al. Customers' Reaction to Servicescape Failure and Associated Recovery Strategy: An Exploratory Study in the Food Service industry. Penerbit Universiti Teknologi MARA (UiTM) Malaysia, 2009.