Culinary tourism as a destination attraction : an empirical examination of destinations' food image.
This article illustrates the food image of France, Italy, and Thailand, countries known for their popular cuisine. An online survey was conducted; the population consisted of members of online travel and food groups from Yahoo.com and MSN.com. A total of 294 individuals responded to the online surve...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Taylor & Francis
2010
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/13837/ http://psasir.upm.edu.my/id/eprint/13837/1/Culinary%20tourism%20as%20a%20destination%20attraction.pdf |
| _version_ | 1848842224575447040 |
|---|---|
| author | Ab Karim, Shahrim Chi, Christina Geng-Qing |
| author_facet | Ab Karim, Shahrim Chi, Christina Geng-Qing |
| author_sort | Ab Karim, Shahrim |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This article illustrates the food image of France, Italy, and Thailand, countries known for their popular cuisine. An online survey was conducted; the population consisted of members of online travel and food groups from Yahoo.com and MSN.com. A total of 294 individuals responded to the online survey. A series of multiple regressions were conducted to determine (a) the relationship between destinations' food image and travelers' visit intention, and (b) the relationship between information sources and travelers' purchase decisions. The results revealed that in general, Italy had the most favorable food image and the highest potential to be visited in the future. Significant positive relationships were found between food image and visit intentions. The study also confirmed that travelers' purchase decisions were significantly influenced by different types of information sources. Conclusions and implications were drawn based on the research findings. This information would be particularly useful for destinations interested in promoting culinary tourism. |
| first_indexed | 2025-11-15T07:55:44Z |
| format | Article |
| id | upm-13837 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:55:44Z |
| publishDate | 2010 |
| publisher | Taylor & Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-138372015-10-28T05:44:02Z http://psasir.upm.edu.my/id/eprint/13837/ Culinary tourism as a destination attraction : an empirical examination of destinations' food image. Ab Karim, Shahrim Chi, Christina Geng-Qing This article illustrates the food image of France, Italy, and Thailand, countries known for their popular cuisine. An online survey was conducted; the population consisted of members of online travel and food groups from Yahoo.com and MSN.com. A total of 294 individuals responded to the online survey. A series of multiple regressions were conducted to determine (a) the relationship between destinations' food image and travelers' visit intention, and (b) the relationship between information sources and travelers' purchase decisions. The results revealed that in general, Italy had the most favorable food image and the highest potential to be visited in the future. Significant positive relationships were found between food image and visit intentions. The study also confirmed that travelers' purchase decisions were significantly influenced by different types of information sources. Conclusions and implications were drawn based on the research findings. This information would be particularly useful for destinations interested in promoting culinary tourism. Taylor & Francis 2010 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/13837/1/Culinary%20tourism%20as%20a%20destination%20attraction.pdf Ab Karim, Shahrim and Chi, Christina Geng-Qing (2010) Culinary tourism as a destination attraction : an empirical examination of destinations' food image. Journal of Hospitality Marketing and Management, 19 (6). pp. 531-555. ISSN 1936-8623 10.1080/19368623.2010.493064 English |
| spellingShingle | Ab Karim, Shahrim Chi, Christina Geng-Qing Culinary tourism as a destination attraction : an empirical examination of destinations' food image. |
| title | Culinary tourism as a destination attraction : an empirical examination of destinations' food image. |
| title_full | Culinary tourism as a destination attraction : an empirical examination of destinations' food image. |
| title_fullStr | Culinary tourism as a destination attraction : an empirical examination of destinations' food image. |
| title_full_unstemmed | Culinary tourism as a destination attraction : an empirical examination of destinations' food image. |
| title_short | Culinary tourism as a destination attraction : an empirical examination of destinations' food image. |
| title_sort | culinary tourism as a destination attraction : an empirical examination of destinations' food image. |
| url | http://psasir.upm.edu.my/id/eprint/13837/ http://psasir.upm.edu.my/id/eprint/13837/ http://psasir.upm.edu.my/id/eprint/13837/1/Culinary%20tourism%20as%20a%20destination%20attraction.pdf |