Consumption model of financial products among Minangkabau & Chinese in Bank Nagari, Sumatra

Consumption model of financial products among Minangkabau & Chinese in Bank Nagari, Sumatra

The purpose of the present study are first to analyze the differences in customer product preferences between Minangkabau and Chinese customers of Bank Nagari. Second, to determine factors affecting the use of Bank Nagari products among Minangkabau and Chinese customers. Third, to determine the Mina...

Full description

Bibliographic Details
Main Authors: Heryanto, Paim, Laily, Hashim, Ahmad Hariza, Haron, Sharifah Azizah
Format: Article
Language:English
Published: Canadian Center of Science and Education 2008
Online Access:http://psasir.upm.edu.my/id/eprint/13770/
http://psasir.upm.edu.my/id/eprint/13770/1/Consumption%20model%20of%20financial%20products%20among%20Minangkabau%20%26%20Chinese%20in%20Bank%20Nagari%2C%20Sumatra.pdf

Similar Items

Similar Items