Kansei engineering approach for the customers preferences of car design

Kansei engineering approach for the customers preferences of car design

In today’s business environment, all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy. This study is related to the c...

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Bibliographic Details
Main Authors: Yaakob, Mohd Yuhazri, Wan Yaacob, Wan Nur Hidayah, Sihombing, Haeryip, Yahaya, Saifudin Hafiz, Sulaiman, Shamsuddin, Amir Mohamed, Kamarul
Format: Conference or Workshop Item
Language:English
Published: Springer Nature Singapore 2018
Online Access:http://psasir.upm.edu.my/id/eprint/13769/
http://psasir.upm.edu.my/id/eprint/13769/1/Kansei%20engineering%20approach%20for%20the%20customers%20preferences%20of%20car%20design.pdf

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