Kansei engineering approach for the customers preferences of car design
In today’s business environment, all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy. This study is related to the c...
| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Springer Nature Singapore
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/13769/ http://psasir.upm.edu.my/id/eprint/13769/1/Kansei%20engineering%20approach%20for%20the%20customers%20preferences%20of%20car%20design.pdf |
| _version_ | 1848842204827615232 |
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| author | Yaakob, Mohd Yuhazri Wan Yaacob, Wan Nur Hidayah Sihombing, Haeryip Yahaya, Saifudin Hafiz Sulaiman, Shamsuddin Amir Mohamed, Kamarul |
| author_facet | Yaakob, Mohd Yuhazri Wan Yaacob, Wan Nur Hidayah Sihombing, Haeryip Yahaya, Saifudin Hafiz Sulaiman, Shamsuddin Amir Mohamed, Kamarul |
| author_sort | Yaakob, Mohd Yuhazri |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In today’s business environment, all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy. This study is related to the characteristic of product design based on customer emotional preferences using ‘Kansei Engineering’ with a mathematical approach. The approach used in this study is to identify and investigate the customer satisfaction through the customers’ preferences that are focused on the design of the car products. 5 Kansei words and 20 Multi-Purpose Vehicle (MPV) car designs (side view) were used as samples for this study. The design of the 20 cars are then manipulated into 12 curves using Bezier cubic equation, including the segmentation of the design profile. From the data gathered, the customer’s preferences towards the car’s design can be identified through the variables of Bezier curve equation. |
| first_indexed | 2025-11-15T07:55:25Z |
| format | Conference or Workshop Item |
| id | upm-13769 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T07:55:25Z |
| publishDate | 2018 |
| publisher | Springer Nature Singapore |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-137692018-08-14T07:41:13Z http://psasir.upm.edu.my/id/eprint/13769/ Kansei engineering approach for the customers preferences of car design Yaakob, Mohd Yuhazri Wan Yaacob, Wan Nur Hidayah Sihombing, Haeryip Yahaya, Saifudin Hafiz Sulaiman, Shamsuddin Amir Mohamed, Kamarul In today’s business environment, all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy. This study is related to the characteristic of product design based on customer emotional preferences using ‘Kansei Engineering’ with a mathematical approach. The approach used in this study is to identify and investigate the customer satisfaction through the customers’ preferences that are focused on the design of the car products. 5 Kansei words and 20 Multi-Purpose Vehicle (MPV) car designs (side view) were used as samples for this study. The design of the 20 cars are then manipulated into 12 curves using Bezier cubic equation, including the segmentation of the design profile. From the data gathered, the customer’s preferences towards the car’s design can be identified through the variables of Bezier curve equation. Springer Nature Singapore 2018 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/13769/1/Kansei%20engineering%20approach%20for%20the%20customers%20preferences%20of%20car%20design.pdf Yaakob, Mohd Yuhazri and Wan Yaacob, Wan Nur Hidayah and Sihombing, Haeryip and Yahaya, Saifudin Hafiz and Sulaiman, Shamsuddin and Amir Mohamed, Kamarul (2018) Kansei engineering approach for the customers preferences of car design. In: 7th International Conference on Kansei Engineering and Emotion Research 2018 (KEER 2018), 19-22 Mar. 2018, Kuching, Sarawak, Malaysia. (pp. 289-295). 10.1007/978-981-10-8612-0_31 |
| spellingShingle | Yaakob, Mohd Yuhazri Wan Yaacob, Wan Nur Hidayah Sihombing, Haeryip Yahaya, Saifudin Hafiz Sulaiman, Shamsuddin Amir Mohamed, Kamarul Kansei engineering approach for the customers preferences of car design |
| title | Kansei engineering approach for the customers preferences of car design |
| title_full | Kansei engineering approach for the customers preferences of car design |
| title_fullStr | Kansei engineering approach for the customers preferences of car design |
| title_full_unstemmed | Kansei engineering approach for the customers preferences of car design |
| title_short | Kansei engineering approach for the customers preferences of car design |
| title_sort | kansei engineering approach for the customers preferences of car design |
| url | http://psasir.upm.edu.my/id/eprint/13769/ http://psasir.upm.edu.my/id/eprint/13769/ http://psasir.upm.edu.my/id/eprint/13769/1/Kansei%20engineering%20approach%20for%20the%20customers%20preferences%20of%20car%20design.pdf |