Material management in themed restaurants: inspiring the experience economy

In tune with wider ideas of an experience economy, the hospitality industry has increasingly focused less on giving a service to its customers and more on offering them memorable, sensory experiences. This paper looks at one facet of this provision of experiences: the material engineering and manage...

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Main Authors: Che Ishak, Farah Adibah, Crang, Philip, Abdul Karim, Muhammad Shahrim
Format: Article
Language:English
Published: Penerbit Universiti Teknologi MARA (UiTM) Malaysia 2017
Online Access:http://psasir.upm.edu.my/id/eprint/13765/
http://psasir.upm.edu.my/id/eprint/13765/1/Material%20management%20in%20themed%20restaurants%20inspiring%20the%20experience%20economy.pdf
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author Che Ishak, Farah Adibah
Crang, Philip
Abdul Karim, Muhammad Shahrim
author_facet Che Ishak, Farah Adibah
Crang, Philip
Abdul Karim, Muhammad Shahrim
author_sort Che Ishak, Farah Adibah
building UPM Institutional Repository
collection Online Access
description In tune with wider ideas of an experience economy, the hospitality industry has increasingly focused less on giving a service to its customers and more on offering them memorable, sensory experiences. This paper looks at one facet of this provision of experiences: the material engineering and management of the ‘affective atmosphere’ or ‘ambiance’ of a venue. It unfolds the exploration of theme restaurants in practicing the material management as an inspiration to stage an experience. This paper illustrates its arguments through one case study: the Indonesian theming of the Pondok Malindo restaurant, Selangor. Practically, the findings suggest that creating the desired ambiance needs proper planning and careful attention to a wide range of material elements. More broadly, the paper suggests that accounts of the experience economy should consider the powers and agencies of materials and objects.
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language English
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spelling upm-137652018-08-14T07:41:08Z http://psasir.upm.edu.my/id/eprint/13765/ Material management in themed restaurants: inspiring the experience economy Che Ishak, Farah Adibah Crang, Philip Abdul Karim, Muhammad Shahrim In tune with wider ideas of an experience economy, the hospitality industry has increasingly focused less on giving a service to its customers and more on offering them memorable, sensory experiences. This paper looks at one facet of this provision of experiences: the material engineering and management of the ‘affective atmosphere’ or ‘ambiance’ of a venue. It unfolds the exploration of theme restaurants in practicing the material management as an inspiration to stage an experience. This paper illustrates its arguments through one case study: the Indonesian theming of the Pondok Malindo restaurant, Selangor. Practically, the findings suggest that creating the desired ambiance needs proper planning and careful attention to a wide range of material elements. More broadly, the paper suggests that accounts of the experience economy should consider the powers and agencies of materials and objects. Penerbit Universiti Teknologi MARA (UiTM) Malaysia 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/13765/1/Material%20management%20in%20themed%20restaurants%20inspiring%20the%20experience%20economy.pdf Che Ishak, Farah Adibah and Crang, Philip and Abdul Karim, Muhammad Shahrim (2017) Material management in themed restaurants: inspiring the experience economy. Journal of Tourism, Hospitality and Culinary Arts, 9 (2). pp. 493-504. ISSN 1985-8914; ESSN: 2590-3837 http://www.jthca.org/online-issues
spellingShingle Che Ishak, Farah Adibah
Crang, Philip
Abdul Karim, Muhammad Shahrim
Material management in themed restaurants: inspiring the experience economy
title Material management in themed restaurants: inspiring the experience economy
title_full Material management in themed restaurants: inspiring the experience economy
title_fullStr Material management in themed restaurants: inspiring the experience economy
title_full_unstemmed Material management in themed restaurants: inspiring the experience economy
title_short Material management in themed restaurants: inspiring the experience economy
title_sort material management in themed restaurants: inspiring the experience economy
url http://psasir.upm.edu.my/id/eprint/13765/
http://psasir.upm.edu.my/id/eprint/13765/
http://psasir.upm.edu.my/id/eprint/13765/1/Material%20management%20in%20themed%20restaurants%20inspiring%20the%20experience%20economy.pdf