Consumer decision making process in shopping for halal food in Malaysia.

Consumer decision making process in shopping for halal food in Malaysia.

This paper reports on the results obtained from quantitative and qualitative data on consumer decision making process in shopping for halal food. A total of 213 questionnaires were returned by respondents, confirming that our respondents who are concerning about the "halal" logo are also c...

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Bibliographic Details
Main Authors: Abdul, Mohani, Ismail, Hashanah, Hashim, Haslina, Johari, Juliana
Format: Article
Language:English
English
Published: 2009
Subjects:
Food - Religious aspects - Islam.
Muslims - Dietary laws.
Online Access:http://psasir.upm.edu.my/id/eprint/13762/
http://psasir.upm.edu.my/id/eprint/13762/1/Consumer%20decision%20making%20process%20in%20shopping%20for%20halal%20food%20in%20Malaysia.pdf

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