Perception and Awareness Among Food Manufacturers and Marketers on Halal Food in the Klang Valley

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Perception and Awareness Among Food Manufacturers and Marketers on Halal Food in the Klang Valley

The increasing demand for halal food that is USD 346.7 billion or equal to RM 1 317 billion annually is in tandem with the growth of Muslims population,better education level and higher purchasing power. With expanding global markets, innovative food companies are leading the charge by carving a ne...

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Bibliographic Details
Main Author:	Abdullah, Ahmad Nizam
Format:	Thesis
Language:	English English
Published:	2006
Subjects:	Food industry and trade - Equipment and supplies Islam - Customs and practice - Klang Valley
Online Access:	http://psasir.upm.edu.my/id/eprint/131/ http://psasir.upm.edu.my/id/eprint/131/1/549083_t_fst_2006_6.pdf

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