Students' online shopping behavior: an empirical study

Students' online shopping behavior: an empirical study

The ever-increasing use of the internet in Malaysia provides a developing prospect for E-marketers. Such marketers' awareness of the factors affecting Malaysian buyers’ attitude can further develop their marketing strategies in converting potential customers into active ones, while maintaining...

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Bibliographic Details
Main Authors: Delafrooz, Narges, Paim, Laily, Khatibi, Ali
Format: Article
Language:English
Published: Marsland Press 2010
Online Access:http://psasir.upm.edu.my/id/eprint/13045/
http://psasir.upm.edu.my/id/eprint/13045/1/Students%27%20online%20shopping%20behavior%20an%20empirical%20study.pdf

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