Students' online shopping behavior: an empirical study
The ever-increasing use of the internet in Malaysia provides a developing prospect for E-marketers. Such marketers' awareness of the factors affecting Malaysian buyers’ attitude can further develop their marketing strategies in converting potential customers into active ones, while maintaining...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Marsland Press
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/13045/ http://psasir.upm.edu.my/id/eprint/13045/1/Students%27%20online%20shopping%20behavior%20an%20empirical%20study.pdf |
| _version_ | 1848842004184694784 |
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| author | Delafrooz, Narges Paim, Laily Khatibi, Ali |
| author_facet | Delafrooz, Narges Paim, Laily Khatibi, Ali |
| author_sort | Delafrooz, Narges |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The ever-increasing use of the internet in Malaysia provides a developing prospect for E-marketers. Such marketers' awareness of the factors affecting Malaysian buyers’ attitude can further develop their marketing strategies in converting potential customers into active ones, while maintaining their existent online customers. This paper sets out to examine the factors influencing students’ attitudes towards online shopping in Malaysia through a five-level Likert scale self-administered questionnaire, which was developed based on prior literature. A total of 370 students were randomly selected. The multiple regression analysis demonstrated the most significant determinants of consumers’ attitudes towards online shopping. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers’ attitudes towards online shopping. Therefore, e-retailers should emphasize a more user-friendly function in order to provide utilitarian customers a way to find what they need efficiently. |
| first_indexed | 2025-11-15T07:52:14Z |
| format | Article |
| id | upm-13045 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T07:52:14Z |
| publishDate | 2010 |
| publisher | Marsland Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-130452018-06-11T08:41:19Z http://psasir.upm.edu.my/id/eprint/13045/ Students' online shopping behavior: an empirical study Delafrooz, Narges Paim, Laily Khatibi, Ali The ever-increasing use of the internet in Malaysia provides a developing prospect for E-marketers. Such marketers' awareness of the factors affecting Malaysian buyers’ attitude can further develop their marketing strategies in converting potential customers into active ones, while maintaining their existent online customers. This paper sets out to examine the factors influencing students’ attitudes towards online shopping in Malaysia through a five-level Likert scale self-administered questionnaire, which was developed based on prior literature. A total of 370 students were randomly selected. The multiple regression analysis demonstrated the most significant determinants of consumers’ attitudes towards online shopping. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers’ attitudes towards online shopping. Therefore, e-retailers should emphasize a more user-friendly function in order to provide utilitarian customers a way to find what they need efficiently. Marsland Press 2010 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/13045/1/Students%27%20online%20shopping%20behavior%20an%20empirical%20study.pdf Delafrooz, Narges and Paim, Laily and Khatibi, Ali (2010) Students' online shopping behavior: an empirical study. Journal of American Science, 6 (1). pp. 137-147. ISSN 1545-1003; ESSN: 2375-7264 http://www.jofamericanscience.org/journals/am-sci/am0601/ 10.7537/marsjas060110.18 |
| spellingShingle | Delafrooz, Narges Paim, Laily Khatibi, Ali Students' online shopping behavior: an empirical study |
| title | Students' online shopping behavior: an empirical study |
| title_full | Students' online shopping behavior: an empirical study |
| title_fullStr | Students' online shopping behavior: an empirical study |
| title_full_unstemmed | Students' online shopping behavior: an empirical study |
| title_short | Students' online shopping behavior: an empirical study |
| title_sort | students' online shopping behavior: an empirical study |
| url | http://psasir.upm.edu.my/id/eprint/13045/ http://psasir.upm.edu.my/id/eprint/13045/ http://psasir.upm.edu.my/id/eprint/13045/ http://psasir.upm.edu.my/id/eprint/13045/1/Students%27%20online%20shopping%20behavior%20an%20empirical%20study.pdf |