Acculturation of consumerism among the Orang Asli community in
Jelebu, Negeri Sembilan

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Acculturation of consumerism among the Orang Asli community in Jelebu, Negeri Sembilan

This article is based on the research results which were intended to identify consumerism trends among the Orang Asli , particularly with regards to purchase of luxury goods and management of their finances. The concept of consumerism refers to the motivation of an individual to identify himself or...

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Bibliographic Details
Main Authors:	Gill, Sarjit S., Rosnon, Mohd Roslan, Redzuan, Ma'rof
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2010
Online Access:	http://psasir.upm.edu.my/id/eprint/12918/ http://psasir.upm.edu.my/id/eprint/12918/1/12918.pdf

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