How servicesape affects diners' satisfaction and their behavioral intentions in family chain restaurants : a Malaysian case

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How servicesape affects diners' satisfaction and their behavioral intentions in family chain restaurants : a Malaysian case

The concept of servicescape and its effect on customer satisfaction and behavioral intentions has been studied extensively in various areas of service retailing but not in the family branded restaurants in Malaysia. The aim of this paper is to fill in some of the research gap by testing the effects...

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Bibliographic Details
Main Authors:	Othman, Mohhidin, Goodarzirad, Bahar, Abdul Karim, Muhammad Shahrim
Format:	Conference or Workshop Item
Language:	English English
Published:	2010
Subjects:	Diners (Restaurants) Consumer satisfaction Restaurants-Malaysia - Case studies
Online Access:	http://psasir.upm.edu.my/id/eprint/12518/ http://psasir.upm.edu.my/id/eprint/12518/1/ID%2012518.docx

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