Winner takes all: the challenges and opportunities in the study tour industry in China after the epidemic

Winner takes all: the challenges and opportunities in the study tour industry in China after the epidemic

As a branch of educational tourism, study tours continue to develop globally, and China has also begun to encourage the development of study tours since 2016. This emerging market has attracted tourism companies seeking new business opportunities, tourism companies have perceived study tours as a ne...

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Bibliographic Details
Main Authors: Longyue, Cheng, Abdul Aziz, Nor Akmar, Ai Lin, Evelyn Lim, Liya, Yu
Format: Article
Language:English
Published: Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:http://psasir.upm.edu.my/id/eprint/121230/
http://psasir.upm.edu.my/id/eprint/121230/1/121230.pdf

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