Adapting towards digital revolution: strategies for tourism educators in Malaysia

The swift incorporation of digital technologies in the tourist industry has brought about a new paradigm in all facets of higher education offering tourism programs. The COVID-19 pandemic, a global crisis of unprecedented scale, has profoundly impacted tourist education, including learning spaces, t...

Full description

Bibliographic Details
Main Authors: Abdul Karim, Noor Ibtisam, Mohd Puad, Mohd Hazwan, Syed Abdullah, Sharifah Intan Sharina
Format: Article
Language:English
Published: Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:http://psasir.upm.edu.my/id/eprint/120985/
http://psasir.upm.edu.my/id/eprint/120985/1/120985.pdf
_version_ 1848868266323214336
author Abdul Karim, Noor Ibtisam
Mohd Puad, Mohd Hazwan
Syed Abdullah, Sharifah Intan Sharina
author_facet Abdul Karim, Noor Ibtisam
Mohd Puad, Mohd Hazwan
Syed Abdullah, Sharifah Intan Sharina
author_sort Abdul Karim, Noor Ibtisam
building UPM Institutional Repository
collection Online Access
description The swift incorporation of digital technologies in the tourist industry has brought about a new paradigm in all facets of higher education offering tourism programs. The COVID-19 pandemic, a global crisis of unprecedented scale, has profoundly impacted tourist education, including learning spaces, teaching methodologies, graduates' job prospects, and curriculum development. These concerns impact tourism educators, who play a crucial role in transmitting information and skills during the teaching and learning process to prepare high-quality and competent graduates. This paper aims to identify the strategies for tourism educators in Malaysia to adapt to the impacts of the digital revolution in tourism education. The analyses have been driven into four adaptation strategies: enhancing the educators’ understanding of the changing nature of tourism work, transforming the tourism educators’ profile, managing tourism educators’ technological knowledge and competencies, and upgrading digital infrastructure and faculty facilities. These recommendations are crucial as they provide a foundation for the respected parties to develop decisive strategies that align with the tourism educators’ needs, abilities, and interests, thereby ensuring a successful adaptation to the digital revolution.
first_indexed 2025-11-15T14:49:39Z
format Article
id upm-120985
institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T14:49:39Z
publishDate 2024
publisher Human Resources Management Academic Research Society (HRMARS)
recordtype eprints
repository_type Digital Repository
spelling upm-1209852025-10-17T03:25:08Z http://psasir.upm.edu.my/id/eprint/120985/ Adapting towards digital revolution: strategies for tourism educators in Malaysia Abdul Karim, Noor Ibtisam Mohd Puad, Mohd Hazwan Syed Abdullah, Sharifah Intan Sharina The swift incorporation of digital technologies in the tourist industry has brought about a new paradigm in all facets of higher education offering tourism programs. The COVID-19 pandemic, a global crisis of unprecedented scale, has profoundly impacted tourist education, including learning spaces, teaching methodologies, graduates' job prospects, and curriculum development. These concerns impact tourism educators, who play a crucial role in transmitting information and skills during the teaching and learning process to prepare high-quality and competent graduates. This paper aims to identify the strategies for tourism educators in Malaysia to adapt to the impacts of the digital revolution in tourism education. The analyses have been driven into four adaptation strategies: enhancing the educators’ understanding of the changing nature of tourism work, transforming the tourism educators’ profile, managing tourism educators’ technological knowledge and competencies, and upgrading digital infrastructure and faculty facilities. These recommendations are crucial as they provide a foundation for the respected parties to develop decisive strategies that align with the tourism educators’ needs, abilities, and interests, thereby ensuring a successful adaptation to the digital revolution. Human Resources Management Academic Research Society (HRMARS) 2024-08-20 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/120985/1/120985.pdf Abdul Karim, Noor Ibtisam and Mohd Puad, Mohd Hazwan and Syed Abdullah, Sharifah Intan Sharina (2024) Adapting towards digital revolution: strategies for tourism educators in Malaysia. International Journal of Academic Research in Business and Social Sciences, 14 (8). pp. 2192-2203. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/21442/Adapting-towards-Digital-Revolution-Strategies-for-Tourism-Educators-in-Malaysia 10.6007/ijarbss/v14-i8/21442
spellingShingle Abdul Karim, Noor Ibtisam
Mohd Puad, Mohd Hazwan
Syed Abdullah, Sharifah Intan Sharina
Adapting towards digital revolution: strategies for tourism educators in Malaysia
title Adapting towards digital revolution: strategies for tourism educators in Malaysia
title_full Adapting towards digital revolution: strategies for tourism educators in Malaysia
title_fullStr Adapting towards digital revolution: strategies for tourism educators in Malaysia
title_full_unstemmed Adapting towards digital revolution: strategies for tourism educators in Malaysia
title_short Adapting towards digital revolution: strategies for tourism educators in Malaysia
title_sort adapting towards digital revolution: strategies for tourism educators in malaysia
url http://psasir.upm.edu.my/id/eprint/120985/
http://psasir.upm.edu.my/id/eprint/120985/
http://psasir.upm.edu.my/id/eprint/120985/
http://psasir.upm.edu.my/id/eprint/120985/1/120985.pdf