Integrating Mogao Murals into souvenir design to preserve the cultural heritage of Dunhuang, China
Cultural product design has gained increasing attention as cultural tourism grows, with souvenirs emerging as vital tools for preserving cultural identity. However, the role of design in this preservation remains underexplored. This research addresses this gap by proposing an interdisciplinary fr...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120931/ http://psasir.upm.edu.my/id/eprint/120931/1/120931.pdf |
| Summary: | Cultural product design has gained increasing attention as cultural tourism
grows, with souvenirs emerging as vital tools for preserving cultural identity.
However, the role of design in this preservation remains underexplored. This
research addresses this gap by proposing an interdisciplinary framework,
exploring how elements of the Mogao Murals can be integrated into souvenir
design to support Dunhuang's heritage preservation and cultural sustainability.
This research uses a qualitative case study to examine how three design firms
collaborate with the Cultural Heritage Protection Department to create
meaningful and viable souvenirs. Data from observations, document reviews,
and semi-structured interviews with nine designers and two cultural experts
provide insights into designers' roles, and thematic analysis is used to analyze
the data.
Findings show that designers' focus on ethics, consumer preferences, and
adaptive challenges is crucial. Innovation, collaboration, and continuous
learning are necessary for sustainable souvenirs. Aesthetic attributes,
authenticity, and the cultural significance of Mogao Murals are key in the
design process. Souvenirs are cultural preservation tools to balance
commercial viability with cultural integrity, supported by internal cooperation
and expert consultation.
In conclusion, this research introduces the Framework of Souvenir Design for
Cultural Heritage Preservation (FSDCHP), addressing a gap in the literature
by examining how souvenir design supports cultural preservation. Positioned
at the intersection of design and cultural preservation, it offers insights for
design firms, institutions, and policymakers on integrating cultural elements
into souvenirs while balancing commercial viability with respect for heritage. It
also empowers communities by demonstrating how thoughtfully designed
souvenirs can preserve cultural heritage, stimulate economic growth, and raise
cultural awareness. |
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