Exploring modalities of rhetorical moves in Malaysian travel brochures through multimodal analysis

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Exploring modalities of rhetorical moves in Malaysian travel brochures through multimodal analysis

Rhetorical moves refer to text segments employed to communicate a specific purpose effectively. Despite the extensive body of research on the significance of rhetorical moves as a crucial strategy in various genres, the phenomenon of visual shapes such as texts, images, colors, logos, icons, and inf...

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Bibliographic Details
Main Authors:	Al-Najhi, Ahlam Muhammed, Mohd Kasim, Zalina, Darmi, Ramiza, Sharmini, Sharon, Zaidan, Musaab Alaa
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/120915/ http://psasir.upm.edu.my/id/eprint/120915/1/120915.pdf

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