Adapting Sichuan Opera facial painting in souvenirs to promote Sichuan Opera
This research examines the use of visual element derived from Sichuan Opera facial cosmetics into the design of tourist souvenirs. The objective is to enhance the promotion of Sichuan Opera culture and foster cultural awareness. Sichuan Opera is a renowned kind of Chinese opera that holds signifi...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2024
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/120911/ http://psasir.upm.edu.my/id/eprint/120911/1/120911.pdf |
| _version_ | 1848868244564213760 |
|---|---|
| author | Wu, Yating |
| author_facet | Wu, Yating |
| author_sort | Wu, Yating |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This research examines the use of visual element derived from Sichuan Opera facial
cosmetics into the design of tourist souvenirs. The objective is to enhance the
promotion of Sichuan Opera culture and foster cultural awareness. Sichuan Opera is
a renowned kind of Chinese opera that holds significant historical, cultural, and
artistic significance. Although it holds significant value, the task of conserving and
advancing this artistic expression is fraught with ongoing difficulties. This study
aims to solve these challenges by integrating the Theory of Cultural Symbols and
Tourist Souvenir Design Theory to develop a robust theoretical framework. A
Mixed research approach was employed, combining qualitative and quantitative
methodologies. Primary data was obtained through interviews and questionnaires,
while secondary data was collected from academic papers and pertinent literature.
The study focused on Chengdu, which is renowned as a cultural hub for Sichuan
Opera. The qualitative data were analyzed with the NVivo software, while the
quantitative data were handled using the SPSS software. The results suggest that
customers recognize and comprehend the symbolic significance of colors in
Sichuan Opera facial cosmetics, even though there are few patterns and
compositions linked with them. When making purchasing decisions, elements such
as cultural significance, distinctiveness, and price play a crucial role. Furthermore,
the study encompasses the creation and evaluation of prototype mementos that
embody customer preferences, emphasizing the importance of harmonizing cultural
authenticity with contemporary design aspects. This study emphasizes the capacity
of carefully crafted souvenirs to both safeguard cultural heritage and enhance
commercial prosperity. This framework offers a valuable structure for designing
tourist souvenirs that are culturally meaningful. It also gives practical guidance for
designers and sets a path for future research endeavors. |
| first_indexed | 2025-11-15T14:49:19Z |
| format | Thesis |
| id | upm-120911 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:49:19Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1209112025-10-17T03:33:44Z http://psasir.upm.edu.my/id/eprint/120911/ Adapting Sichuan Opera facial painting in souvenirs to promote Sichuan Opera Wu, Yating This research examines the use of visual element derived from Sichuan Opera facial cosmetics into the design of tourist souvenirs. The objective is to enhance the promotion of Sichuan Opera culture and foster cultural awareness. Sichuan Opera is a renowned kind of Chinese opera that holds significant historical, cultural, and artistic significance. Although it holds significant value, the task of conserving and advancing this artistic expression is fraught with ongoing difficulties. This study aims to solve these challenges by integrating the Theory of Cultural Symbols and Tourist Souvenir Design Theory to develop a robust theoretical framework. A Mixed research approach was employed, combining qualitative and quantitative methodologies. Primary data was obtained through interviews and questionnaires, while secondary data was collected from academic papers and pertinent literature. The study focused on Chengdu, which is renowned as a cultural hub for Sichuan Opera. The qualitative data were analyzed with the NVivo software, while the quantitative data were handled using the SPSS software. The results suggest that customers recognize and comprehend the symbolic significance of colors in Sichuan Opera facial cosmetics, even though there are few patterns and compositions linked with them. When making purchasing decisions, elements such as cultural significance, distinctiveness, and price play a crucial role. Furthermore, the study encompasses the creation and evaluation of prototype mementos that embody customer preferences, emphasizing the importance of harmonizing cultural authenticity with contemporary design aspects. This study emphasizes the capacity of carefully crafted souvenirs to both safeguard cultural heritage and enhance commercial prosperity. This framework offers a valuable structure for designing tourist souvenirs that are culturally meaningful. It also gives practical guidance for designers and sets a path for future research endeavors. 2024-03 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/120911/1/120911.pdf Wu, Yating (2024) Adapting Sichuan Opera facial painting in souvenirs to promote Sichuan Opera. Doctoral thesis, Universiti Putra Malaysia. http://ethesis.upm.edu.my/id/eprint/18531 Face painting - China Art and tourism - China Symbolism in art |
| spellingShingle | Face painting - China Art and tourism - China Symbolism in art Wu, Yating Adapting Sichuan Opera facial painting in souvenirs to promote Sichuan Opera |
| title | Adapting Sichuan Opera facial painting in souvenirs to promote Sichuan Opera |
| title_full | Adapting Sichuan Opera facial painting in souvenirs to promote Sichuan Opera |
| title_fullStr | Adapting Sichuan Opera facial painting in souvenirs to promote Sichuan Opera |
| title_full_unstemmed | Adapting Sichuan Opera facial painting in souvenirs to promote Sichuan Opera |
| title_short | Adapting Sichuan Opera facial painting in souvenirs to promote Sichuan Opera |
| title_sort | adapting sichuan opera facial painting in souvenirs to promote sichuan opera |
| topic | Face painting - China Art and tourism - China Symbolism in art |
| url | http://psasir.upm.edu.my/id/eprint/120911/ http://psasir.upm.edu.my/id/eprint/120911/ http://psasir.upm.edu.my/id/eprint/120911/1/120911.pdf |