Adapting Sichuan Opera facial painting in souvenirs to promote Sichuan Opera
This research examines the use of visual element derived from Sichuan Opera facial cosmetics into the design of tourist souvenirs. The objective is to enhance the promotion of Sichuan Opera culture and foster cultural awareness. Sichuan Opera is a renowned kind of Chinese opera that holds signifi...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120911/ http://psasir.upm.edu.my/id/eprint/120911/1/120911.pdf |
| Summary: | This research examines the use of visual element derived from Sichuan Opera facial
cosmetics into the design of tourist souvenirs. The objective is to enhance the
promotion of Sichuan Opera culture and foster cultural awareness. Sichuan Opera is
a renowned kind of Chinese opera that holds significant historical, cultural, and
artistic significance. Although it holds significant value, the task of conserving and
advancing this artistic expression is fraught with ongoing difficulties. This study
aims to solve these challenges by integrating the Theory of Cultural Symbols and
Tourist Souvenir Design Theory to develop a robust theoretical framework. A
Mixed research approach was employed, combining qualitative and quantitative
methodologies. Primary data was obtained through interviews and questionnaires,
while secondary data was collected from academic papers and pertinent literature.
The study focused on Chengdu, which is renowned as a cultural hub for Sichuan
Opera. The qualitative data were analyzed with the NVivo software, while the
quantitative data were handled using the SPSS software. The results suggest that
customers recognize and comprehend the symbolic significance of colors in
Sichuan Opera facial cosmetics, even though there are few patterns and
compositions linked with them. When making purchasing decisions, elements such
as cultural significance, distinctiveness, and price play a crucial role. Furthermore,
the study encompasses the creation and evaluation of prototype mementos that
embody customer preferences, emphasizing the importance of harmonizing cultural
authenticity with contemporary design aspects. This study emphasizes the capacity
of carefully crafted souvenirs to both safeguard cultural heritage and enhance
commercial prosperity. This framework offers a valuable structure for designing
tourist souvenirs that are culturally meaningful. It also gives practical guidance for
designers and sets a path for future research endeavors. |
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