APA (7th ed.) Citation

Chan, T. J., Somasundram, K., Tian, Y., Adzharuddin, N. A., & Hashim, N. H. (2025). YouTube advertising appeals on generation Z’s purchase intention of beauty products: A predictive approach. Cogent OA.

Chicago Style (17th ed.) Citation

Chan, Tak Jie, Kirttine Somasundram, Yang Tian, Nor Azura Adzharuddin, and Nor Hazlina Hashim. YouTube Advertising Appeals on Generation Z’s Purchase Intention of Beauty Products: A Predictive Approach. Cogent OA, 2025.

MLA (9th ed.) Citation

Chan, Tak Jie, et al. YouTube Advertising Appeals on Generation Z’s Purchase Intention of Beauty Products: A Predictive Approach. Cogent OA, 2025.