The role of risk, religiosity, fairness, and norms on attitude and intention of movie piracy: insight from the perspective of young Indonesian users
This article fills a theoretical gap in the literature by incorporating perceived risk theory, equity theory, religiosity theory, social norm theory, and the theory of planned behavior to investigate key factors influencing the movie piracy attitude and intention. This research was conducted using c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogent OA
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120884/ http://psasir.upm.edu.my/id/eprint/120884/1/120884.pdf |
| _version_ | 1848868237826064384 |
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| author | Massijaya, Muhammad Azwar Mohamed, Rosmah Bali Mahomed, Anuar Shah |
| author_facet | Massijaya, Muhammad Azwar Mohamed, Rosmah Bali Mahomed, Anuar Shah |
| author_sort | Massijaya, Muhammad Azwar |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This article fills a theoretical gap in the literature by incorporating perceived risk theory, equity theory, religiosity theory, social norm theory, and the theory of planned behavior to investigate key factors influencing the movie piracy attitude and intention. This research was conducted using convenience sampling of 327 respondents in Jabodetabek. Data were analyzed using PLS-SEM. Risk, fairness, and intrinsic religiosity have a significant influence on attitude and intention toward movie piracy, while extrinsic religiosity and descriptive norms do not. This research also confirmed the significance of attitude toward the intention of movie piracy. Governments and movie producers should launch communicative social advertisements to emphasize the risk involved when watching pirated movies. The effort needed to produce a movie also should be highlighted. In addition, religious leaders may support the government and movie industry by informing people through religiosity aspect. |
| first_indexed | 2025-11-15T14:49:12Z |
| format | Article |
| id | upm-120884 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:49:12Z |
| publishDate | 2025 |
| publisher | Cogent OA |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1208842025-10-15T02:02:05Z http://psasir.upm.edu.my/id/eprint/120884/ The role of risk, religiosity, fairness, and norms on attitude and intention of movie piracy: insight from the perspective of young Indonesian users Massijaya, Muhammad Azwar Mohamed, Rosmah Bali Mahomed, Anuar Shah This article fills a theoretical gap in the literature by incorporating perceived risk theory, equity theory, religiosity theory, social norm theory, and the theory of planned behavior to investigate key factors influencing the movie piracy attitude and intention. This research was conducted using convenience sampling of 327 respondents in Jabodetabek. Data were analyzed using PLS-SEM. Risk, fairness, and intrinsic religiosity have a significant influence on attitude and intention toward movie piracy, while extrinsic religiosity and descriptive norms do not. This research also confirmed the significance of attitude toward the intention of movie piracy. Governments and movie producers should launch communicative social advertisements to emphasize the risk involved when watching pirated movies. The effort needed to produce a movie also should be highlighted. In addition, religious leaders may support the government and movie industry by informing people through religiosity aspect. Cogent OA 2025 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/120884/1/120884.pdf Massijaya, Muhammad Azwar and Mohamed, Rosmah and Bali Mahomed, Anuar Shah (2025) The role of risk, religiosity, fairness, and norms on attitude and intention of movie piracy: insight from the perspective of young Indonesian users. Cogent Business and Management, 12 (1). art. no. 2505278. pp. 1-22. ISSN 2331-1975 https://www.tandfonline.com/doi/full/10.1080/23311975.2025.2505278 10.1080/23311975.2025.2505278 |
| spellingShingle | Massijaya, Muhammad Azwar Mohamed, Rosmah Bali Mahomed, Anuar Shah The role of risk, religiosity, fairness, and norms on attitude and intention of movie piracy: insight from the perspective of young Indonesian users |
| title | The role of risk, religiosity, fairness, and norms on attitude and intention of movie piracy: insight from the perspective of young Indonesian users |
| title_full | The role of risk, religiosity, fairness, and norms on attitude and intention of movie piracy: insight from the perspective of young Indonesian users |
| title_fullStr | The role of risk, religiosity, fairness, and norms on attitude and intention of movie piracy: insight from the perspective of young Indonesian users |
| title_full_unstemmed | The role of risk, religiosity, fairness, and norms on attitude and intention of movie piracy: insight from the perspective of young Indonesian users |
| title_short | The role of risk, religiosity, fairness, and norms on attitude and intention of movie piracy: insight from the perspective of young Indonesian users |
| title_sort | role of risk, religiosity, fairness, and norms on attitude and intention of movie piracy: insight from the perspective of young indonesian users |
| url | http://psasir.upm.edu.my/id/eprint/120884/ http://psasir.upm.edu.my/id/eprint/120884/ http://psasir.upm.edu.my/id/eprint/120884/ http://psasir.upm.edu.my/id/eprint/120884/1/120884.pdf |